Senior Marketing and Communication Analyst/Associate Director of Admissions

Posting Details

Position Information

Working Title Senior Marketing and Communication Analyst/Associate Director of Admissions
Classification Title Administrative Analyst/Specialist EX II
Job Summary

Under general direction of the Director of Admissions and Outreach the incumbent will assess, formulate, and evaluate the impact of recommended or implemented Marketing and Communications policies from a strategic and operational perspective. The position requires the incumbent to regularly participate in planning and development activities to achieve programmatic and administrative goals.
Responsibilities include development and implementation of a targeted Marketing and Communications plan for the Office of Admissions and Outreach, overseeing the development of messages and marketing consistent with the University’s goals and public relations guidelines, overseeing staff who are assigned to develop and enhance the Admissions and Outreach (A&O) digital presence including relevant social media platforms, and strategic communication initiatives.
The incumbent will also perform competitive market analyses to identify and monitor the changing landscape of undergraduate outreach, marketing, and recruitment. The incumbent will research, develop, enhance, and evaluate special programs directly related to A&O and collaborate with a wide variety of offices and academic departments campus-wide.
The incumbent will also oversee staff responsible for Marketing and Communications. The incumbent must exercise sound, independent judgement and initiative, effective interviewing techniques, exhibit a cooperative and congenial attitude, and possess effective communication skills for multiple stakeholders and audiences.

FLSA Exempt - This position is covered by health benefits, and is exempt, (not eligible for overtime compensation) according to the Fair Labor Standards Act.
Classification Salary Range

4,693 – 7,769 monthly

Hiring Range 4,693 - 7,769 monthly
Salary Grade/Range 1
Step N/A
Is this position Hourly or Intermittent? No
Regular or Temporary Regular
Full Time or Part Time Full Time
Pay Plan 12
Work Hours Monday-Friday, 8am-5pm; may vary depending on department need.
Department Information

The Office of Admissions & Outreach facilitates access to higher education for potential students through outreach education, individual admission advising, and accurate, efficient document processing. These activities support the University in achieving optimal enrollment representation including ethnicity, gender, age and regional diversity.

Minimum Qualifications

Entry to this classification requires general knowledge and skills in the applicable administrative and/or program field with a foundational knowledge of public administration principles, practices, and methods. This foundation would normally be obtained through a bachelor’s degree and/or equivalent training and administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs.

Required Qualifications

1. Bachelor’s degree from an accredited university in a related field.

2. Experience with marketing strategies for engaging multiple audiences, including digital and emerging technologies, (i.e. social media).
3. Experience in project management and demonstrated use of problem-solving and organizational skills to effectively monitor and manage multiple/large-scale projects with overlapping deadlines and tasks.
4. Experience managing and collaborating with freelance professionals and vendors, including printers, photographers, designers, etc.
Knowledge, Skills, and Abilities:
5. Demonstrated ability to work independently to develop and implement communication and marketing projects/campaigns for a large, complex organization.
6. Ability to interpret and evaluate results to develop sound conclusions and recommend new or revised Marketing and Communications strategies and or policies.
7. Knowledge of digital marketing and communications best practices.
8. Ability to understand problems from a broad, interactive perspective and discern applicable underlying principles to develop strategic Marketing and Communications solutions.
9. Demonstrated consultative skills in working with internal and external constituent groups.
10. Demonstrated use of writing and editing skills to use language effectively and creatively and apply style guidelines.
11. Ability to recognize and use correct English grammar, spell and punctuate correctly, and understand and translate complex concepts into lay terms.
12. Ability to effectively present ideas and concepts in written or presentation format, and use consultative and facilitation skills to gain consensus from multiple stakeholders and constituent groups.
13. Knowledge of the principles, problems, and methods of public and business administration and operational and fiscal management.
14. Knowledge of Microsoft Office and publication design, production, and skills to use Adobe Creative Suite, including Photoshop, InDesign, Dreamweaver, etc.
15. Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, data visualization etc.

Conditions of Employment:
- Ability to pass a background check.

Preferred Qualifications

16. Experience with PeopleSoft Student Administration, COGNOS Data Warehouse, website/mobile application design and maintenance, and Customer Relationship Management (CRM) software.
17. Experience in resource allocation, including budget management and goal setting.
18. Familiarity with CSU policies and procedures regarding marketing/public relations.
19. Familiarity with higher education marketing campaigns and strategic initiatives (i.e. Admissions & Outreach, Career Center, Academic Advising, etc.) with special emphasis on under-served populations.
20. Experience with advertising practices and buys.
21. Experience leveraging digital marketing tools and techniques to meet recruitment objectives.
22. Previous supervisory experience.
20. Familiarity with CSU policies and procedures regarding marketing/public relations.
21. Familiarity with higher education marketing campaigns and strategic initiatives (i.e. Admissions & Outreach, Career Center, Academic Advising, etc.) with special emphasis on under-served populations.
22. Experience with advertising practices and buys.
23. Experience leveraging digital marketing tools and techniques to meet recruitment objectives.

Physical Demands
Required Licenses/Certifications
Is Background Check Required Yes
Background Check Disclaimer

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with California State University, Sacramento. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current California State University, Sacramento employees who apply for the position.

Eligibility Verification

Candidate will be required to provide official transcripts of their highest degree earned and must furnish proof of eligibility to work in the U.S.. California State University, Sacramento is a sponsoring agency ( ie. H-1-B Visa).

Hiring Preference Eligible on-campus applicants in California State University Employees Union (CSUEU) Bargaining Units 2, 5, 7, and 9 will be given first consideration in the recruitment.
Conflict of Interest

The duties of this position include participation in decisions that may have a material financial benefit to the incumbent. Therefore, the selected candidate will be required to file Conflict of Interest Form 700: Statement of Economic Interest when they first occupy the position, an on an annual basis, complete ethics training within 6 months of appointment, and attend this training every other year thereafter.

California Child Abuse and Neglect Reporting Act

The person holding this position is considered a “mandated reporter” under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in the California State University Executive Order 1083 as a condition of employment.

Equal Employment Opportunity

California State University, Sacramento is an Affirmative Action/Equal Opportunity Employer and has a strong institutional commitment to the principle of diversity in all areas. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, sex, gender identity/expression, sexual orientation, pregnancy, genetic information, medical condition, marital status, veteran status, or disability. Sacramento State hires only those individuals who are lawfully authorized to accept employment in the United States.

It is the policy of California State University, Sacramento to provide reasonable accommodations for qualified persons with disabilities who are employees or applicants for employment. If you need a disability related reasonable accommodation as part of the application and/or interviewing process, visit

The University is committed to creating an education and working environment free from discrimination, sexual harassment, sexual violence, domestic violence, dating violence, and stalking. For more information on mandatory training for new employees, visit

Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Fire Safety Right-To-know Act Notification. For additional information, visit

Posting Detail Information

Posting Number AS0192P
Number of Vacancies 1
Open Date 11/29/2017
Close Date
Open Until Filled Yes
First Priority Review Date 01/05/2018
Special Instructions to Applicants

For questions regarding this search, contact:

Contact Name Employment Services
Contact Phone 916-267-3606
Contact Email

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How many years of marketing and/or communications experience do you have?
    • Two or more years
    • Less than two years
    • No experience
  2. * Please select the highest level of education obtained.
    • GED
    • High School Diploma
    • Associates Degree
    • Bachelor's Degree
    • Master's Degree
    • Doctoral or Professional Degree
    • Some college
    • None of the above
  3. * Describe a situation in which you used problem-solving and organization skills to effectively manage a large-scale project with overlapping deadlines and tasks.

    (Open Ended Question)

  4. * Please provide a 250 word writing sample intended to encourage first-year students to enroll at Sacramento State University.

    (Open Ended Question)

Documents Needed To Apply

Required Documents
  1. Resume/Curriculum Vitae
  2. Cover Letter
Optional Documents
  1. Letter of Recommendation