Marketing Specialist

Posting Details

Position Information

Working Title Marketing Specialist
Classification Title Public Affairs/Communications Specialist II
Job Summary

Under supervision of the Marketing Communications Director, the Marketing Specialist will work closely with program staff including program managers, ensuring their marketing and engagement needs are met. The incumbent will also be responsible for leading and executing special projects for the Marketing Communications department from inception to implementation. The incumbent will work independently on a broad range of projects and will collaborate across the organization to ensure copy is written, edited, proofed and distributed for promotional projects, campaigns, publications, media releases, and advertisements. The incumbent will also work closely with media representatives, web developers, graphic designers, and senior level staff.

The incumbent must have all the skills required of a Public Affairs/Specialist I. In addition, the incumbent must have thorough knowledge of the program and applicable communications techniques, work autonomously, and exercise sound judgment and discretion in the completion of assignments and projects.

FLSA Exempt - This position is covered by health benefits, and is exempt, (not eligible for overtime compensation) according to the Fair Labor Standards Act.
Classification Salary Range

$3,515.00- $5,818.00 monthly

Hiring Range $3,515.00 - $5,818.00 monthly
Salary Grade/Range 2
Is this position Hourly or Intermittent? No
Regular or Temporary Temp
Full Time or Part Time Full Time
Pay Plan 12
Work Hours 8 a.m. - 5 p.m., Monday - Friday, Schedule may vary based on department needs
Department Information

Minimum Qualifications

Entry to the first level within this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.

Required Qualifications

1. Experience in coordination of multiple projects and/or assignments and establishing priorities.
2. Proven track record of working with a variety of stakeholders, which may include instructors, administrators, vendors, business and community leaders, university staff, and students.
3. Experience with the preparation and delivery of formal and informal presentations.
4. Digitally literate (web, social media, word processing, blogging, e-learning platforms) and have demonstrated experience in community and/or business engagement and in the development of communication strategies including advertising and public relations plans, preferably within a university setting.
5. Experience with researching, planning and executing marketing campaigns, including market research techniques to identify target market opportunities.
6. Experience in design, print, advertising and marketing principles as well as media buying.
7. Experience in communications, public relations or marketing.

8. Advanced communication skills (oral, written, interpersonal).
9. Excellent organizational skills.
10. Ability to work independently, exercising sound judgment and discretion in the completion of multiple assignments and projects.
11. Ability to provide lead work direction
12. Understanding of Search Engine Optimization and how content and page linking work together to increase keyword relevance and drive placement in search engines.


-Ability to pass a background check.

Preferred Qualifications

13. Experience with diverse public contact in higher education and/or experience with continuing education.
14. Experience with marketing to international students and stakeholders
15. Bachelor’s Degree, coursework, and/or certification in a related field.
16. Event planning experience.
17. Experience with writing, shooting, editing, and producing videos, news stories, PSAs and podcasts.
19. Ability to use Common Management System; Microsoft Office 2007; Customer Relations Management (CRM); Internet Tools and social media platforms such at html, Facebook, Google+, Instagram, and Twitter.

Physical Demands
Required Licenses/Certifications

20. Possess valid driver’s license and maintenance of good driving record with the ability to travel to on and offsite locations using a vehicle, per the essential functions of the position.

Is Background Check Required Yes
Background Check Disclaimer
Eligibility Verification

-Candidate selected will be required to provide proof of eligibility to work in the U.S.

Hiring Preference This position is open for application by current Sacramento State staff employees only per Article 9.3 of the current California State University Employees Union (CSUEU) contract.
Conflict of Interest
California Child Abuse and Neglect Reporting Act
Equal Employment Opportunity

California State University, Sacramento is an Affirmative Action/Equal Opportunity Employer and has a strong institutional commitment to the principle of diversity in all areas. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, gender, gender identity/expression, sexual orientation, genetic information, medical condition, marital status, veteran status, or disability. Sacramento State hires only those individuals who are lawfully authorized to accept employment in the United States.

It is the policy of California State University, Sacramento to provide reasonable accommodations for qualified persons with disabilities who are employees or applicants for employment. If you need a disability related reasonable accommodation as part of the application and/or interviewing process, visit:

The University is committed to creating an education and working environment free from discrimination, sexual harassment, sexual violence, domestic violence, dating violence, and stalking. For more information on mandatory training for new employees, visit:

Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Fire Safety Right-To-know Act Notification. For additional information, visit:

Posting Detail Information

Posting Number AS0111P
Number of Vacancies 1
Open Date 08/30/2017
Close Date
Open Until Filled Yes
First Priority Review Date 09/13/2017
Special Instructions to Applicants

Background Check:
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with California State University, Sacramento. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current California State University, Sacramento employees who apply for the position.

California Child Abuse and Neglect Reporting Act
The person holding this position is considered a “mandated reporter” under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in the California State University Executive Order 1083 as a condition of employment.

For questions regarding this search, contact:

Contact Name Employment Services
Contact Phone 916-278-6326
Contact Email

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Please select the highest level of education obtained.
    • GED
    • High School Diploma
    • Associates Degree
    • Bachelor's Degree
    • Master's Degree
    • Doctoral or Professional Degree
    • Some college
    • None of the above
  2. * How many years of marketing and/or communications experience do you have?
    • Two or more years
    • Less than two years
    • No experience
  3. * Please describe a marketing plan that you executed from beginning to end.

    (Open Ended Question)

Documents Needed To Apply

Required Documents
  1. Resume/Curriculum Vitae
  2. Cover Letter
Optional Documents
  1. Letter of Recommendation